Though they fall under the same umbrella in web design, user experience (UX) and user interface (UI) are two terms that are frequently used interchangeably despite their different purposes and definitions. For aspiring designers, understanding these distinctions are key in establishing general web development knowledge, honing applicable skills, and breaking into the UX/UI design field. 

In this guide, we will discuss UX design at length, exploring the primary differences between UI and UX, and what designers do for organizations around the world. 

What Is UX Design?

User experience (UX) refers to the user’s journey when interacting with a product or service. UX design is the process of creating products or services that provide meaningful experiences for users, involving many different areas of product development including branding, usability, function, and design. 

One way to think of UX design is to consider the entire process or journey a user experiences when interacting with a product or service. How is the user introduced to the service or product — through advertising, blogs, or something else? What kind of interaction does the user have with the brand? How does the user feel after the interaction? All of these questions and more are key considerations within UX design. 

A UX designer’s primary goal is for each user to have a positive interaction with a product or service. Whether the interaction solves a problem, provides entertainment, or helps the user find critical information, the experience should leave the user feeling fulfilled. 

What Is UI Design?

UI design, on the other hand, refers to the actual interfaces with which users engage. The UI design process may include buttons or widgets, text, images, sliders, and other interactive elements. UI designers ensure that every visual element, transition, and animation included within a product or service is setting the stage for a fluid, positive experience.